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1957 Ad Wheaties Champions Breakfast Cereal Horseback Riding General Mills SEP5 Movie Art This is an original 1930This is an original 1957 color print ad for Wheaties cereal, a product by General Mills. CONDITION This 54+ year old Item is rated Very Fine +++. Light aging throughout. Small crease top right corner. No natural defects. No surface rub. No tears. No water damage. There is some bleed through visible in the text area of this ad. Product Type: Original Print Ad; Color Grade: Very Fine +++ Dimensions: Approximately 10. 25 x 13. 5 inches; 26 x 34 cm