1955 Article Gerard Boucher Window Display Advertising Guide Advice VEN7 ST1 architect of the King

architect of the King

This piece was illustrated by Guerin

This is an original 1920 black and white heliotype depicting the funeral service for Athenian statesman Phocion by Nicholas Poussin

Jame's Street

Keywords specific to this image: Vintage Advertising Camera Film

1955 Article Gerard Boucher Window Display Advertising Guide Advice VEN7 ST1 architect of the KingThis is an original 1955 7 page black and white print article (four pages, three being double sided) by Grard Boucher, entitled "Comment et pouquoi choue une campagne d'talages" ("How and why a window display campaign can fail"). It offers practical advice and suggestions to small business owners about how to lure in customers with tasteful displays that are appropriate for the season and the clientele. Please be sure to view the additional images.