Vintage "Johnson's Jeweler-Watch Repairing" Double-Sided Neon Sign electrical storage • Upper glass compartment: 24"

• Upper glass compartment: 24" W x 13

consumer culture

delicate floral detailing

Borden's Condensed Milk Company - New York City

Each example carries subtle differences in glaze diffusion

Vintage "Johnson's Jeweler-Watch Repairing" Double-Sided Neon Sign electrical storage • Upper glass compartment: 24"Double sided projecting neon trade sign reading "Johnson's Jeweler Watch Repairing" with secondary "Loyalty" diamond motif. Hand painted steel construction with layered cabinet and channel mounted neon tubing forming the main lettering and illuminated emblem. The design reflects mid century independent retail signage, with straightforward typography and service forward wording typical of working jeweler shops. The projecting format and mounting