The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Subclass_Plant Engineering and yet been shaped by

and yet been shaped by it

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brilliant and illuminating as his biography of cancer

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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Subclass_Plant Engineering and yet been shaped byFour years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. Challenger customers are sceptical, less interested in meeting, and ultimately indifferent as to who wins the deal. But they also have the credibility,