Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Subclass_Pure Mathematics Basic and advanced superheterodyne radios

Basic and advanced superheterodyne radios

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Fear of the soul eaters – and of the Beast they believe guides them – rule village life

bringing food science out of the lab and into your kitchen

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Subclass_Pure Mathematics Basic and advanced superheterodyne radiosWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the