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The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design Class Code_112 Lester Packer is the world'sAn insider's account of the management principles driving one of the world's most innovative companies. Twenty years ago, few people would have predicted that Samsung could transform itself from a low cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Based on ten years of research inside Samsung and interviews with 80 of Samsung's top executives, The