MADE TO STICK (UK) Vendor Code_S162 Biarlah orang kata dia gila

Biarlah orang kata dia gila

Mereka tidak mewakili doktor

Sehinggalah akhirnya

lelaki yang ego

The higher up the leadership ladder you go

MADE TO STICK (UK) Vendor Code_S162 Biarlah orang kata dia gilaWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the