Color Wow Root Cover Up Platinum Light Blonde 2.1G warmblonde After use and thanks to

After use and thanks to its thickening agents

Because that’s how long it takes for our perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads

- For all curl types

with advanced sulfate and paraben free formulations

improving its natural look

Color Wow Root Cover Up Platinum Light Blonde 2.1G warmblonde After use and thanks toColor Wow Root Cover Up is a professional powder compound that covers up dreaded roots and regrowth quickly and easily with no mess for perfect results in under a minute. This unique powder compound adheres to hair without being sticky or oily and without dulling or looking dry. Its water resistant formula means the results last from shampoo to shampoo, but you can swim, sweat and sleep and the powder will stay in place. Plus, each shade contains a