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award-winning author and economist Pankaj Ghemawat reveals the folly in both of these responses

Alien Thinking: The Unconventional Path to Breakthrough Ideas Subclass_BOARD BK & TOY building your brand is aThis bold and inspiring new book argues that everyone who made leaps of creative genius whether to cure Ebola or circumnavigate the world in a hot air balloon had one thing in common; they all thought like ALIENs. Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention,