THE PACKAGE DESIGN BOOK Comme des Garçons PLAY and otaku-level minutiae

and otaku-level minutiae

Using ideas like animism

the Made in USA 990V5

celebrates its 30th anniversary with this LA Rams-inspired colorway

Reebok's WMNS Club C Double Revenge gives the ladies a lift with a stacked sole

THE PACKAGE DESIGN BOOK Comme des Garçons PLAY and otaku-level minutiaeAn international guide to contemporary packaging design Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories beverages, food, body, luxury, and other markets and no fewer than 50 sub categories.