Wella Illumina Color 10/1 Lightest Ash Blonde 60ML Anti-Flattening Shampoo The formula helps the hair

The formula helps the hair retain its optimal moisture level

control and hold that turns frizz into curl without the crunch

Funny how wet hair can be dry

this duo provides the ideal foundation for a beautifully finished look

After shampooing apply through mid-lengths and ends

Wella Illumina Color 10/1 Lightest Ash Blonde 60ML Anti-Flattening Shampoo The formula helps the hairCreate dimensional and natural looking color with up to 100% gray coverage with Illumina Color. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. The built in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed.