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The Automatic Customer : Creating a Subscription Business in Any Industry Subclass_Malaysian Business Studies Khaled Hosseini is one ofIn The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret no matter what industry you're in is finding and keeping automatic customers. These days virtually anything you need can come through a subscription.