The Daring Book for Boys in Business: Solving the Problem of Marketing and Branding to Women Vendor Code_OI010 Spot the big five

Spot the big five

From the day the Boss Baby arrived in a taxi

or a nink in the sink

hunger for lucre

A girl's quest to find her father leads her to an extended family of magical fighting booksellers who police the mythical Old World of England when it intrudes on the modern world

The Daring Book for Boys in Business: Solving the Problem of Marketing and Branding to Women Vendor Code_OI010 Spot the big fiveWhy is it that some companies and brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this? Successful modern day companies approach the male and female opportunity as equally