The Illusion of Choice: 16 ½ psychological biases that influence what we buy projects and many more leap off

and many more leap off the pages with intricate illustrations

Teachers often rely on this book as a structured curriculum resource

Readers of all ages will be enchanted by this new edition of the timeless tale of a mischievous marionette's struggles to behave himself in a world of temptation and adventure

#1 LSAT Exam Prep Book by Test Prep Insight: Test Prep Insight is a review and analytics site that is a Kaplan affiliate but uses an independent review process

Asha Shivakumar

The Illusion of Choice: 16 ½ psychological biases that influence what we buy projects and many more leap offThe compelling new book by Richard Shotton, author of The Choice Factory Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of