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Influence: Science and Practice, 5th Edition (Spiral Bound) Self Help it just might be theInfluence: Science and Practice is an examination of the psychology of compliance (i. e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance