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The 1% Windfall: How Successful Companies Use Price to Profit and Grow Suclass Code_2SD These are the debates thatIn The Art of Pricing, Rafi Mohammed gave readers advice on setting prices. In this essential follow up, he takes them to the next level, teaching them how to use price as a competitive strategy. A study of the Global 1200 found that if companies increased prices by just 1 percent, their average operating profits would increase by 11 percent. Using small incremental changes in price, Fortune 200 companies would see enormous growth in percentage of