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ISBN - 9780241332726

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The Roadside MBA: Real World Lessons for Entrepreneurs, Start-ups and Small Businesses Suclass Code_1HA and the brainA one stop toolkit for entrepreneurs and small businesses, from three leading MBA teachers THREE TOP MBA PROFESSORS ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of