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Beyond Self-Interest : Why the Market Rewards Those Who Reject It Class Code_037 but caring for a newbornIn Beyond Self Interest, Krzysztof Pelc argues that those who prosper increasingly do so by spurning prosperity, or by convincing others that they are pursuing passion, purpose, love of craft anything but their own self advancement. From the Puritans, who followed a religious calling and yet made a killing; to the fastest growing firms of today, who claim to be 'changing to the world' through 'doing what they love', declaring passion over profit is a