Consumer loyalty to electricity suppliers. Factors affecting consumer behaviour ILO impersonal

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Consumer loyalty to electricity suppliers. Factors affecting consumer behaviour ILO impersonalBachelor Thesis from the year 2016 in the subject Business economics Offline Marketing and Online Marketing, , course: Bachelor of Business in Management Applications, language: English, abstract: This study was conducted to investigate consumer behaviour and attitudes in relation to remaining with or switching electricity supplier. Secondary research in the form of a literature review examines the history, development and understanding of the factors