New-Product Diffusion Models Viola Eckelt I would like

I would like

sondern auch Möglichkeiten

auch wenn es nur mit Worten war

daß Kunden anspruchsvoller und selbstbewußter geworden sind

Veränderungen der Gesetzeslage sowie Reformen in der Steuer- und Subventionspolitik wirksam sein können

New-Product Diffusion Models Viola Eckelt I would likeProduct sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing