Business Relationship Management and Marketing formatIsbn:Softcover - 9783662513798 Die dargestellten Entwicklungen in der

Die dargestellten Entwicklungen in der Pharmaumwelt und die dargestellten Marketingstrategien beziehen sich überwiegend auf den deutschen Markt

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Weiterhin werden die theoretischen Grundlagen von Events und Event-Marketing aufgezeigt

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Kritik an Pufendorf35

Business Relationship Management and Marketing formatIsbn:Softcover - 9783662513798 Die dargestellten Entwicklungen in derRelationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business to business realm and equally applies to traditional industrial markets as well as to business to business services. Contributions include state of the art