Intercultural Marketing. The Impact of Culture on the Marketing-Mix 124 2Der Begriff des Filters /

2Der Begriff des Filters / Filtersynthese10

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Intercultural Marketing. The Impact of Culture on the Marketing-Mix 124 2Der Begriff des Filters /Bachelor Thesis from the year 2014 in the subject Business economics Offline Marketing and Online Marketing, grade: 2. 3, University of Applied Sciences Wiesbaden Rsselsheim Geisenheim, language: English, abstract: The objective of this presented bachelor thesis is to demonstrate how culture affects international marketing activities, thus portray the marketing intercultural branch. In other words, the reader will gain an idea of the importance of