Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign O.P (1)Organisationsveränderung und Mobilisierung1

(1)Organisationsveränderung und Mobilisierung1

and cooperative & fault-tolerant control systems for maximizing the wind power generation and reducing the maintenance cost

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and overall success

Abschließend wird eine Befragung von (potentiellen) Gründern in Zusammenarbeit mit dem Amt für Wirtschaftsförderung durchgeführt

Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign O.P (1)Organisationsveränderung und Mobilisierung1Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical