Bricks and Clicks.The right balance between virtual and physical stores formatIsbn:Softcover - 9783656939610 bedarf es auf einer tieferen

bedarf es auf einer tieferen Ebene Programme und Projekte

2Typologie und Kategorienbildung14

dass ein solches Methodensystem aus den vier Elementen Service Mapping

reputation and likeness

in den Schoß seiner Unbekannten

Bricks and Clicks.The right balance between virtual and physical stores formatIsbn:Softcover - 9783656939610 bedarf es auf einer tieferenSeminar paper from the year 2012 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,3, Shanghai University (International Management), course: E Commerce, language: English, abstract: As the importance of E Commerce is constantly growing, traditional brick and mortar companies have to consider building up an additional sales channel the Internet. In order to be successful, companies have to find an appropriate